About OBT
Not just a brand. A mindset. Obsession Beats Talent—built for riders who earn it.
Why We Started:
Because success in the saddle isn’t given—it’s earned.
We started OBT for the riders who put in the hours, who show up early, stay late, and give everything to the sport they love. The ones who ride through challenges, chase progress with grit, and keep pushing—because they know that’s what it takes.
Every stride, every lesson, every breakthrough has been built through hard work and relentless commitment. And we believe your riding wear should reflect that same standard.
OBT was created to back those riders—the ones who never take shortcuts, who ride with intention, and who know that obsession beats talent every time.
If you've earned every stride, you deserve a brand that matches your drive.
A Note from the Founder
“OBT isn’t just about what you wear. It’s about who you are when no one’s watching.”
I didn’t start OBT because I had the perfect formula—I started it because I was living the reality so many riders know all too well: working hard for every opportunity, earning my place in the saddle, and never expecting things to be handed to me. I wanted gear that felt as strong, capable, and committed as the rider I was becoming. Something that moved with me, supported me, and reminded me why I kept showing up—especially on the hard days. OBT is for the riders who rise before the sun, ride with grit, and live with purpose. If that’s you—you’re in the right place.
— Christine Armishaw, Founder
